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    The Food and Drink Sales, Marketing and Branding Summit is being held on November 7th 2017 in the Ricoh Arena, Coventry

    The event is being organised by Industry leading Publication Food and Drink Business Europe. Food and Drink Business Europe has over 20 years’ experience in the food and beverage manufacturing industry. As a s result of its knowledge of the industry and its contacts within it, it organises food manufacturing events covering the issues that matter to the industry. Please see here for a full list of events.

    The purpose of The Food and Drink Sales, Marketing and Branding Summit has a single purpose— to offer a networking platform for food and beverage manufactures, retailers and foodservice groups to facilitate knowledge sharing and collaboration.

    The 30+ speaker line up is drawn from senior management from leading food and beverage companies with direct responsibility for areas such as sales, marketing, branding, PR and communications, digital marketing etc. These leading speakers can offer real live case studies of how best to increase sales and improve your marketing and branding.

    Key Topics Include:

    Understand the latest food trends and opportunities, consumer trends, regulations, from concept to launch, research methodology, retailer trends, sales & marketing, design and branding, emerging foods and ingredients, NPD and Innovation, doing business abroad, latest health trends, Store Shelf Innovation, Recruitment, Development and training, Employee retention and compensation, Scaling a business, , emerging technology, Data, Analytics and Metrics, branding and brand management, PR and Communications, leadership culture and strategy, growing your business online, Mobile Sales Technology, Market Research, Customer retention and Service, Territory Management , Up-selling, Developing new revenue streams, CRM and SFA, IT infrastructure, Outsourcing, Sales productivity, Lead generation, Setting and meeting Sales targets, sales and marketing strategies for B2B, B2C,face to face, online and telesales, appointment setting, sales process improvement, key account management, effective presentations, Understanding Marketing ROI, sales performance analysis, Developing sales steams, Selling and marketing aboard, infrastructure support, advertising, content marketing, guerrilla marketing, marketing and sales on a budget, digital transformation, content engagement strategies, SEO, social media, email marketing, big data, building trust and consumer loyalty, location based marketing, converting online, advocate marketing, cyber security, website optimisation, fraud prevention, selling to millennials, customer engagement strategies, engaging customers online, online media, nurturing the creative process, Storytelling and much more.

     

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